Superkrush Films reaps the rewards of Let’s Grow support and investment
Funding helps media producer to create jobs, boost turnover and win new clients
Creative Video Agency Superkrush has more than doubled its workforce and almost doubled its turnover since securing £90,000 of Let’s Grow Regional Growth Fund funding in early 2014.
The Gateshead-based business has been able to fully exploit the growth of video platforms such as Youtube, Twitter and Instagram after using the funding to develop and refurbish a formerly derelict building into a state-of-the-art creative headquarters with their own TV Studio.
The company works with clients including Standard Life, Port of Tyne and Northumbria University to produce corporate videos, TV commercials, training videos and video marketing services.
Superkrush managing director Nick Todd said: “The timing was right, we had been waiting for video to take off for years but it couldn’t really until the platforms developed to proliferate it.
“Video finally exploded at the back end of 2014 and demand continues to grow. The growth of Superkrush has coincided with that.
“We have changed our approach to offer strategic video campaigns and are finding what clients want to do now is communicate over the year rather than with a one-off video. In the last six months we have really seen the fruits of our labour, with clients looking not just at marketing but at their business strategies and now they change their communications to engage their audience.”
Superkrush used its Let’s Grow funding to develop its premises to incorporate the North East’s largest commercial green-screen TV studio, three 4K edit suites, make-up and props room, plus office space to let out to other complementary businesses, creating a creative hub.
The business has already expanded from four members of staff to 10 and is on course to create a further three to five new positions in the next couple of years.
Since receiving its funding, Superkrush has also almost doubled its turnover to £0.5 million and is targeting further growth of 50 per cent over the next two years.
Mr Todd said: “We have been able to increase production and offer the same products to a greater range of organisations. Our national client base is expanding and we can now better service larger clients with a wide variety of needs.
“We did something different with the Let’s Grow funding. A lot of people used the money to buy plant and capital assets but we spent the money on doing out the building and growing Superkrush as a business.
“At the same time we expanded our footprint physically, we also took on some key hires. We have developed from a traditional video production company into a creative video agency that handles strategic video campaigns rather than one-off projects.”
Let’s Grow, which is administered by the BE Group in partnership with UNW and The Journal and Evening Gazette, supports SME growth and job creation in the North East. Aimed towards manufacturing businesses and service sector businesses, grants are available to businesses of all sizes, with higher levels of support available to SMEs.
Neville Bearpark, UNW corporate finance partner, said: “We’re delighted by Superkrush’s growth since securing Let’s Grow funding.
“The company had an ambitious plan and has rolled this out to great success, creating new jobs and expanding its client base.
“Let’s Grow is all about investing in SMEs within the industries identified by the North East LEP as making the greatest impact on the North East economy and the creative sector is definitely a key growth area for the region.”
Mike Baker from the BE Group added: “We are very pleased that Let’s Grow has helped Superkrush develop their impressive new headquarters, with the grant helping to attract commercial funding to enable the project to be completed. It is excellent to see that the company is now experiencing significant increases in demand and has substantially expanded its workforce.’’
Superkrush’s Nick Todd said: “Everyone involved with Let’s Grow has been really, really helpful and supportive. The team really made the effort to understand our business and customers and what we were trying to do and it has really paid off.”
UNW, www.unw.co.uk, was instrumental in setting up the Let’s Grow Fund in 2013 and since then has continued to provide corporate finance support and appraisal of all Let’s Grow applicants. For more information on the Fund, please call 0191 389 8434 or email email@example.com.
Photo: Front, l-r: Rajan and Anjali Malhotra, Marjorie Ridgway / Back, l-r: Alan Suggett, Karen Simms, Amanda Maskery, Paul Graham
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